05 Juil 2014
Date / Heure
Date(s) - 05/07/2014 - 19/10/2014
10 h 00 - 18 h 00
Pas de Catégories
Starting in 1927, photographers working for Paul-Martial Haeffelin’s Paris-based publicity agency Paul-Martial trained their lenses on typewriters, shoes, cars, and many other products. The resulting pictures were the « raw material” for posters, print advertisements, and brochures. They hewed to the aesthetic of the New Objectivity, a style that became widely current after the Great War. And yet some of these commercial photographs also evince a keen sense for the surreal in the world of ordinary things.
The exhibition presents a concise selection of photographs made between the late 1920s and the 1960s. They were acquired from and donated by the Herzog Collection, Basel, in 2012.